THE COACHES
Two coaches. Both have built their own businesses.
One built and sold the market leader in her field. The other spent thirty years in sales and corporate. Both are in the room every month, not appearing by video.

HEMEL HEMPSTEAD · SHENDISH MANOR
David Butler
Business growth coach
David has spent more than thirty years in business. His view is that success is about a good deal more than the bottom line. It is about building something that brings you closer to the life you actually want, whatever that looks like for you.
He is direct about what gets in the way. Running a business can feel like an endless to-do list pulling you in every direction, and most owners lose sight of why they started somewhere along the way.
His work is cutting through that noise. Getting clear on where you want to be and why, then building something profitable that serves it rather than swallowing it.
He runs the Hemel Hempstead day at Shendish Manor and the ask-the-coach clinics that go with it. Behind every business is a person with goals and a drive to succeed, and getting owners back in touch with those goals is the whole job.

BIRMINGHAM · NEW HALL HOTEL & SPA
Jacquie Hale
Business growth coach
Jacquie built Elite Tents, a tipi and marquee hire business, into the market leader in its field. Fifteen years in a seasonal industry flooded with competitors, and she stayed ahead of all of them.
She did it by putting proper systems into the sales and marketing, getting a firm grip on the numbers, and building a team who could run the day to day without her. Then she went one step further and sold it, in 2025.
That is the journey she now helps other owners take. She is a business consultant, marketing coach and speaker, and twenty years in teaching mean she is good at breaking things down and keeping people on track.
What drives her is straightforward. She has seen how much lighter life gets when a business finally works for the person who owns it. It comes back to one idea: living life on your T.E.R.M.S. Time, Energy, Resources, Money and Sanity.
RECOGNITION
Judged by other people.
David
- EC Coach of the YearWinner, 2025
- EC Coach of the YearFinalist, 2023
- EC Coach of the YearFinalist, 2022
Jacquie
- EC Coach of the YearFinalist, 2023
- Entrepreneur of the YearFinalist, 2024
- Best Business EnablerFinalist, 2024
Meet them both in the room.
£249 plus VAT every four weeks. Minimum twelve months.

